Steve Gogolak currently serves as the Vice President, Digital Client Experience and Insights. In this role he oversees three functional areas, including Marketing Operations, Digital Channel Management and Client Insights.
The Marketing Operations team supports the company's overall Marketing function and develops and implements digital marketing strategies with a focus on leveraging client data for proactive outreach and engagement through digital channels, such as email, social media, and web.
The Digital Channel Management team oversees the strategy and design of new client-facing digital tools designed to streamline client interaction in digital channels like Online Banking.
The Client Insights team supports the broader organization with strategic analytics that produces insights to drive marketing and sales strategy.
Prior to his current role, Steve was the Director of Reporting & Analytics for Altisource, a services and technology provider to the mortgage industry where he was responsible for CRM strategy, marketing strategy and reporting. Prior to Altisource, Steve was a Strategic Account Director at Customer Portfolios, a data-driven marketing agency where he advised clients on marketing strategy and managed teams that integrated customer data systems into unified customer databases for analysis, modeling and to power 1-to-1 marketing execution.
Steve is a graduate of Bowdoin College in Brunswick, ME, where he received a BA in Economics with a minor in Film Studies.