Ms. Shoback joined the Company in February 2015 as Executive Vice President, Chief Client Development Officer, and she also serves in these capacities for the Bank. She is an accomplished and seasoned executive with deep financial services and multi-channel retail experience, having run businesses and managed P&Ls ranging from $50 million to over $1billion in revenue.
Prior to Boston Private, Ms. Shoback spent four years as the Senior Vice President, Head of Individual and Retail Marketing at TIAA-CREF, a wealth management and financial services powerhouse, managing over $600 billion of assets for nearly four million individuals across the US. While with TIAA-CREF, Ms. Shoback built its consumer marketing capability, harnessing digital technology, customer data and analytics to drive targeted client acquisition, development and retention with significant, high impact results on the overall business. She came to TIAA-CREF from Fidelity Investments, where she was Senior Vice President, Head of High Net Worth and Mass Affluent Customer Segments for the retail division. During her seven years there, she held various senior leadership positions in Distribution, Marketing and Operations including Head of Distribution National Sales and Service.
Prior to that, Ms. Shoback was with Staples for 10 years where she held a number of strategic executive marketing, operational and general management P&L roles both in the US and internationally. She was a key senior executive in leading the launch of Staples.com in the US and growing it to over $250 million in revenue in less than 2 years.
She received the Boston Business Journal’s 40 Under 40 Award in 2005, is a member of the Wellesley College Alumnae Business Leadership Council, serves on the Board of Directors of Harvard Student Agencies (The Harvard Shop), and is on the Board and Investment Committee for the Brookline Library Foundation. She is an angel investor and also speaks frequently at industry conferences.
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