Allison BairdSenior Vice President Marketing and Branding New England
Allison Baird is a seasoned leader with deep expertise in wealth management, retirement and asset management businesses. Allison is a Senior Vice President of Marketing and Branding at Boston Private, a market leader in wealth, trust and private banking. In this capacity, Allison and her team develop and implement multi-channel programs to better serve Boston Private clients.
Prior to joining Boston Private, Allison was a consultant in TIAA’s marketing organization where she supported the wealth management and advisory business during a time of significant change and growth, including the rollout of targeted client engagement programs and the launch of TIAA’s new brand across both live and digital channels.
Allison also served in a variety of marketing and product leadership roles at Fidelity Investments in the institutional broker-dealer/RIA, retail high net worth and retirement businesses.
Allison began her career on Capitol Hill where she served as professional staff on the Committee for Small Business and managed policy for US Representative Ronald K. Matchley of Rhode Island. Allison received her undergraduate degree from Brown University and her Masters degree from Georgetown University.